Bellabeat has managed to attract a further 3 million USD investment, to go along with 4.5 milion USD it raised in its first investment round. Tech portal Netokracija reports that heavyweight investors GGV Capital, who have invested interests in Alibaba, Misfit, SoundCloud, Square and a number of other companies have joined the ‘investment bandwagon’. Hollywood actress Jessica Alba was one of the earlier investors in the company, along with SVAngel, Universal Music Group and CrunchFund.
Bellabeat, which was part of the winter 2014 class of Silicon Valley startup accelerator Y Combinator, where it was voted the “most likely to succeed”, has developed a “connected system” that includes a small $129 device that attaches to an iPhone or Android smartphone and lets expectant mothers hear, record, and share their baby’s heartbeat anytime. The Bellabeat app also helps women track other aspects of their pregnancies, such as weight gain and how often the baby kicks.
Bellabeat is founded by Croatian mathematician Sandro Mur from Zagreb, and Slovenian artist Urška Sršen.