Home » Latest » CBS Director: Croatia Needs to Advertise During Super Bowl

CBS Director: Croatia Needs to Advertise During Super Bowl

CroatiaThe Croatian Tourist Board invests around 15 million euro each year into marketing and promoting Croatia as a destination to the world, but some believe that it could do a far better job marketing in some of the bigger markets in the world.

“I am not an expert for tourism and I am speaking from my own experience, but I think that Croatia is not promoted well enough in the USA. Generally there is no awareness of Croatia as a tourist destination, and that would be easy to change,” says CBS Sports creative director Pete Radovich. Radovich, who has won 25 prestigious Emmy Awards whilst working on every major sporting event on American television, including the Olympics, Super Bowl, Wimbledon and the NBA Finals, was speaking on the panel ‘If you Havent been to Croatia, you’re F…ing Idiot’, held during the Weekend Media Festival in Rovinj this weekend.

Radovich, who is the son of Croatian immigrants, has suggested to the Minister of Tourism Darko Lorencin and Croatian Tourism Board director Meri Matešić that they should invest in an advert promoting Croatia during the America’s biggest event – the Super Bowl.
“America’s Super Bowl is watched by the whole country, it is a national holiday, and the adverts shown during Super Bowl have become more popular than the sport. People do not get up during the adverts to go to the toilet, they do that during the game so they don’t miss the adverts,” said Radovich, adding half of America would know about Croatia with just one advert during Super Bowl.

Interest in Super Bowl in the US is huge

Interest in Super Bowl in the US is huge

“We would like to be able to afford an advert during Super Bowl, but the Croatian Tourism Board’s budget is 15 million euro for 18 markets, including the US,” said Matešić in response to Radovich’s suggestion, whilst Minister Lorencin joked that they would advertise during Super Bowl if the CBS director could sort them out a discount, reported Poslovni dnevnik.

Share on:
0 / 5 (0 votes)

Sign up to receive the Croatia Week Newsletter

Related Posts

Pizza in Croatia: 30 Top Places

Where can you get good pizza in Croatia? The answer is all over the country. Rating pizzas are difficult as tastes and styles can be an individual thing. Here is a guide to 30 places all over Croatia, including Zagreb, Split, Hvar, Dubrovnik, Zadar, Korčula, Osijek, Rab, Šibenik, Brač, Koprovnica, Varaždin and Istria which are...

[VIDEO] 10,000 Parade in Rijeka at Croatia’s Biggest Carnival

One of the biggest carnivals in Europe, the Rijeka Carnival held in Croatia’s third largest city, concluded on Sunday 26 February with more than 10,000 people taking part in the traditional Carnival parade. After six weeks of carnival entertainment, concerts and charity events, the 2017 Rijeka Carnival reached its climax on Sunday with the traditional...

[VIDEO] First Emirates Flight Lands in Croatia

The world’s largest international airline, Emirates, has landed its first flight in the Croatian capital on Thursday. The first Emirates’ flight landed just after 12:00 pm today to a water cannon salute and traditional Croatian folk dancers as the airline launched its brand new daily service between Dubai and Zagreb. The route, which will be...

Stereo MCs to Play at Šibenik Fortress this Summer

Popular British dance group Stereo MCs will play at St. Michael Fortress (Tvrđava Sv. Mihovila) in Šibenik on Croatia’s Dalmatian coast this summer. Stereo MCs, who formed in London, in 1985, are one of the pioneers of the dance sceen in the UK. They had a transatlantic Top 20 with their single “Connected”. After releasing...

First Sinjska Alka Set to be Held Outside of Sinj in 70 Years

More than 25,000 people are expected at the first Sinjska Alka outside of Sinj since 1946. Apart from the traditional event this August in Sinj, the event will be held outside of the town next month. Held in the southern Croatian town of Sinj, Sinjska Alka, as the event is known, is an equestrian competition...