Home » Latest » Tourist Board Launch Visit Croatia. Share Croatia. Campaign

Tourist Board Launch Visit Croatia. Share Croatia. Campaign

CroatiaThe Croatian Tourist Board (HTZ) kicked off its ‘Visit Croatia. Share Croatia’ campaign this week on a number of global internet sites and social media, as beefs up promotion of the country throughout the world as a destination ahead of the summer season…

HTZ want you to ‘Take a selfie photograph or make a selfie video, use the hashtag #LoveCroatia and #ShareCroatia, and share it on social networks you prefer’. The marketing campaign was created by the agency BBDO – Zagreb and will use the HTZ Facebook, Twitter, Instagram, YouTube, Google+, Pinterest and FourSquare platforms . A special website, www.sharecroatia.hr, will be set up where those who visit Croatia can share their experiences with others.

The campaign will be supported by offline advertising, with billboards, bus adverts and other advertising in European cities and others around the world. This year for online advertising HTZ will have a budget of around 4.2 million euros, and just over 7.5 million for offline advertising. Most of the internet advertising budget will be spent in Germany (24%), followed by Poland (10%), Austria and Italy (9% each), Czech Republic and UK (7% each)and Scandinavia (5%). Most of the offline advertising budget will be spent in Germany (28%), UK and Ireland (12.3%), Scandinavia (9.6%) and Austria (8.7%) says Jutarnji list.

Share on:
0 / 5 (0 votes)

Sign up to receive the Croatia Week Newsletter

Related Posts

6 Great Vegetarian Places in Croatia

By Alex Cote Despite meat being a staple ingredient in traditional Croatian cuisine, vegetarians can still indulge in savory meatless options in Croatia. The trick is knowing where to look. While most menus offer a vegetarian section, there has to be more to being meat-free than bread, pasta, salad and grilled vegetables. That’s why several...

Croatia Bring Home 3 Golds from RoboCup 2017 in Japan

The Croatian Junior Robotics team have won three gold medals at the RoboCup 2017 in Japan. The Croatians took out first place in three categories at the world’s biggest robotics competition – Soccer LJ (light primary), Soccer LS (light secondary) and Rescue Maze. Teams competing at RoboCup work on one robot and measure it against...

Croatian Coast Inspired Handmade Bow Ties

What started out as a hobby in their student days has now grown into a successful fashion brand for a couple of friends. TIE ME produces quality handmade men’s bow ties and women’s neckties, and they have just released a new Summer Skyline collection inspired by the Croatian coast. The handmade, 100% polyester bow ties...

Korčula Island: 10 Stunning Beaches to Check Out

Korčula island, located on Croatia’s southern Dalmatian coast, is arguably one of the most beautiful islands in the Mediterranean. Thanks to the island’s history, nature and gorgeous beaches, Korčula is one of Croatia’s true gems. You will be spoiled for choice for beaches. There are of course a lot more, but here is a list...

Croatian Company Develops Survival Candy

One of the leading food companies in the region, Croatia’s Atlantic Grupa, has developed a ‘super’ candy designed for Croatian army soldiers to survive extraordinary situations whre there is a lack of food. Croatian soldiers will recieve the special survival compressed candy which can keep soldiers going for days and prevents them avoiding a hypoglycemic...