DECEMBER, 8, 2021 – The sports betting brand OlyBet has signed a regional Balkans partnership with Croatia captain and Real Madrid CF player Luka Modrić, The partnership will drive localised media campaigns and offer sports fans unique opportunities to engage with Luka in person and over social media.
“I decided to partner with OlyBet because they are a very ambitious brand all over the Europe and I am also ambitious as a person. I like to work with brands that have high goals that strive for excellence and OlyBet is one of those,” explained Luka Modrić.
“OlyBet was born in very similar circumstances. Established in a smaller European nation, in Estonia, with big ambitions and a competitive spirit. Luka represents a lot of these values about our brand; he is very competitive, has lots of passion for sports and passion for excellence – this is a great combination with our brand,” said The Chairman and CEO of Olympic Entertainment Group and OlyBet Group, Corey Plummer.
Mr Plummer added that OlyBet has been the market leader in the Baltic states and has grown to new markets throughout Europe during the last few years. The creation of new digital platforms gives sports fans distinctive experiences benefiting from partnerships with high profile athletes and sports organisations.
“OlyBet has partnerships with the NBA, NHL and football club Fiorentina on the international level and have been long time sponsors to Olympic Committees on a regional basis in countries where we operate,” said Mr Plummer.
Mr Plummer added that OlyBet and OlyBet TV, can offer a new form of participation to sports fans. The overall idea is to combine sports entertainment and news through the OlyBet TV platform. Fans in other European countries where OlyBet is active, have the possibility to partake through the betting environment of the OlyBet sports portal. OlyBet Club provides loyal customers the possibility of attending major sports events, meeting and encouraging professional players at home stadiums and joining exclusive entertainment experiences.
Luka Modrić is an international footballing legend, being amongst the best midfielders of all time. As of 2012, Modrić has been playing at one of Europe’s leading clubs, Real Madrid CF, in the Spanish topflight La Liga. Modrić is additionally the captain of the Croatian national football team, assisting the team in reaching the FIFA World Cup Final in 2018. Luka Modrić has received many recognitions in the world of sports, including the UEFA Men’s Player of the Year Award: 2017–18, Ballon d’Or in 2018and is widely regarded to be the best Croatian footballer ever.
OlyBet is the No1 sports betting, online games and gambling brand in the Baltic States and has grown into a leading entertainment platform in Europe. OlyBet Group has become within the last years, the official sports betting partner of NHL and NBA brands in the Baltic States, as well as betting and infotainment partner of the football club Fiorentina that plays in the Italian Serie A league. OlyBet creates content and offers entertainment through different platforms: sports betting, casino games, poker and e-sports, that are available in retail locations and sports bars as well as online environments and offers its contribution to local sports and athletes. OlyBet TV (https://olybet.tv/), is the newest sports entertainment and news platform in Europe that offers sports fans the possibility to watch their favourite content throughout the world.