American actress Jessica Alba is among investors who have invested 4.5 million USD into new Croatian-Slovenian startup Bellabeat, a company which has devised a system to help expecting mothers track their pregnancies, reports Poslovni dnevnik…
Heavyweight investors: SVAngel, CrunchFund, Nicolas Berggruen, Paul Buchheit, Justin Kan, Michael Seibel, Universal Music Group, Cherubic Ventures, Promus Ventures, Yi Pin NG, Boon Hwee Koh, Adrian Aoun have all invested in the company, as well as Hollywood actress Jessica Alba. Bellabeat was part of the winter 2014 class of Silicon Valley startup accelerator Y Combinator, where it was voted the “most likely to succeed” by others in its cohort, reported Crunch Base.
Bellabeat’s main product is a “connected system” that includes a small $129 device that attaches to an iPhone or Android smartphone and lets expectant mothers hear, record, and share their baby’s heartbeat anytime. The Bellabeat app also helps women track other aspects of their pregnancies, such as weight gain and how often the baby kicks.
Bellabeat, which is founded by Croatia mathematician Sandro Mur from Zagreb, and Slovenian artist Urška Sršen and employs 15 people, say they will use the funding to help build new products.