The gold World Cup trophy will arrive in Croatia and be exhibited at the Museum of Contemporary Art (MSU) in Zagreb on 23 and 24 February as part of the cup’s world tour which will see it travel 150,000 kilometres to more than 70 nations, but curators at the Museum of Contemporary Art in Zagreb are not happy…
MSU Curators believe that the Coca-Cola FIFA World Cup trophy tour is an inadequate commercialisation of the museum, and claim that the profession was not consulted and that they found out about the exhibition via the media. An open letter sent by curators has received the support of more than seventy artists, curators, critics, writers and journalists in the country. MSU’s administration believes that the decision to host the exhibition is within its jurisdiction, and that the Museum can benefit from the event.
“Everyday we are faced with comments and criticisms from professionals and the artistic public who are appalled by the universal “eventisation” and inadequate commercialisation of MSU space with ‘red carpet’ cultural performances,” said in part of the curators open letter, reports daily Jutarnji list.
Despite the opposition, the FIFA World Cup Trophy will still be on show at MSU on 23 and 24 February.