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Croatia the most searched destination on Google for German holidaymakers


ZAGREB, 27 May 2020 – In the last 90 days, and especially in the last two weeks, Germans have been searching for Croatia much more on Google than Spain, Italy or Greece on keywords such as holiday homes, camps, or vacations, according to a survey by Arbon, the Ministry of Tourism reported.

When searching for holiday destinations on Google, Germans have been searching for Croatia the most in the last 90 days, and even more in the past few days, which makes its index in searches for these keywords (vacation) higher than 75 percent, and even as high as100 percent which means that they often are only searching for Croatia on Google.

“This index is much higher than, for example, Spain, Italy, and Greece, which are known to be the top destinations for German tourists. Such a search also means that Croatia is in the lead as a destination where many of them would like to spend their holidays. Opening of the Croatian borders and with its good handling and results around the epidemiological situation, this means guests can feel safe there,” point out Arbona, a certified Croatian partner of Google AdWords.

The results are similar for the keywords “holiday homes” and “campsites/camping”, in which Germans also search Croatia more than the other three Mediterranean countries, according to Google.

Holiday home, for example, is a term that is in great demand and is often used in searches for Croatia, for which the index is currently above 75 percent, and there is a big ‘jump’ in that search compared to two months ago.

Camping in Croatia also ’causes’ great interest among Germans, for which the index in Google searches in German is more than 50 percent. Although this is a slightly smaller ratio than the first two terms, Italy and Spain are still lagging behind, according to Arbona.

They conclude that according to the searches of Germans on Google by types of accommodation, Croatia stands out as one of the most desirable destinations, and as this trend of search growth continues, they believe that there could be a lot of visits from Germans this summer.

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