Croatia gaining momentum among younger Scandinavian travellers, new data shows

Croatia is rising in popularity as a sought-after holiday destination among younger Scandinavian travellers, new data from travel tech platform Vacaay has revealed.

Last month, more than 35,000 Scandinavian’s accessed Vacaay to find inspiration for their next holiday, with 28% of users including Croatia in their travel itinerary. This is a huge increase compared with the same period last year, when only 6% of users from Nordic countries were contemplating a Croatian getaway.

Of those travellers currently planning summer trips to Croatia, the vast majority form a younger demographic, primarily between the ages of 25-45.

James Air, Vacaay’s European Regional Director, says travellers’ patience is wearing thin with the extended restrictions and that pent-up demand is really beginning to escalate.

“European travellers have had their wings clipped, forced to forego travel plans whilst the world attempts to get the pandemic under control” said Air. “Travellers are itching for a summer holiday, especially those from far-northern countries like Sweden, Norway and Denmark who are enduring an extra-long winter this year, and Croatia has clearly got their attention”.

Vacaay’s data not only revealed the surge in interest for Croatia as a whole, but also identified the exact locations travellers are planning on visiting upon arrival. Top of the list for Swedish travellers was Plitvice Lakes National Park, whilst Danes and Norwegians opted for the Paklinski Islands, an indication that tourists may still be favouring nature escapes in remote locations in an attempt to avoid built-up, crowded areas.