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‘Croatia, Full of Life’ Replaces ‘The Mediterranean as it once was’ as Croatia’s Tourism Slogan

SWCMany will remember the ‘The Mediterranean as it once was’ slogan used to promote Croatia as a destination around the globe for close to 15 years. On Thursday the Croatian Tourist Board announced its new slogan which will be used to spearhead its international tourism campaign…

After an international competition to search for its replacement which saw a number of leading advertising agencies submit their proposals, it was decided that ‘Croatia, Full of life’ Around 20 million euros will be spent on re-branding, international PR and strengthening and repositioning Croatia as a tourist destination in 2015 with the new slogan playing a big role.

“We like the uniqueness of the new slogan, because the keyword life does not appear in the taglines of other tourism-oriented countries in the world, and life in Croatia is always perceived as a wonderful experience, so potential tourists will immediately recognize our message,” said Tourism Minister Darko Lorencin, adding the slogan was chosen because of its simplicity and flexibility.

The winning slogan was the joint big of advertising agencies BBDO Croatia, AMV BBDO UK, and DEC BBDO Spain. (photo / Sail Week Croatia)

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