Some great promotion for the Croatian city of Zadar last night before the Champions League semi-final match between Real Madrid and Manchester City.
In prime time, viewed by millions around the world, a report on Zadar, the city where Real Madrid star Luka Modrić was born, was shown before the match on CBS’s broadcast.
This did not happen by accident – CBS Sports’ senior creative director is Pete Radovich, an American-Croatian with roots in Zadar.
Radovich, who is ambassador and advisor of the Sunset Sports Media Festival which will be held in Zadar from 9-11 June, was in Split recently where he filmed a report for CBS from the match charity between Hajduk Split and Shakhtar.
After contact with the director of the Zadar Tourist Board Mario Paleka, Radovich and CBS sports journalist Guillem Balague went to Zadar and made a report about the city where one of the key players in last night’s match was born.
The first scene shows Balague at the Greeting to the Sun, with the inscription that it is about Zadar in Croatia, a city with 75,000 inhabitants in which Luka Modrić grew up in.
The director of the Sunset Sports Media Festival program Damjan Rudež and Zadar model Nevena Dujmović Prižmić took Balague through the city, and later they visited the birth house of Luka Modrić in Zaton Obrovački, with beautiful shots of Velebit greenery and blue sea.
Judging by their reactions, CBS studios guests, former footballers Thierry Henry, Micah Richards and Jamie Carragher, were impressed with that they saw.
You can see the video below.