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Volim Ljuto: Pioneering Croatia’s new hot sauce culture

Volim Ljuto: Pioneering Croatia’s new hot sauce culture

(Photo credit: Volim Ljuto)

The guest on this week’s episode of the All Things Croatia podcast is Goran Vrabec. 

Goran is the CEO and founder of Volim Ljuto, which is the biggest and most popular Croatian hot sauce brand and has grown tremendously while partnering with other local brands to bring more spice to Croatia. 

Their products can be found in over 300 restaurants and 50 shops across Croatia and in this episode we learn how it all started from a small farm in Zagorje, and how the company is growing and expanding into a must-have brand name. 

Volim Ljuto: Pioneering Croatia’s new hot sauce culture

(Photo credit: Volim Ljuto)

On the episode, Goran also talks about his favorite level of spice, new podcast, and what traditional Croatian food gets better with hot sauce. 

You can watch the episode below. 

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