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Todoric Adds Red Bull To His Empire

A subsidiary of Croatia’s largest privately owned company Agrokor has just been given the rights to distribute popular energy drink Red Bull.

Jamnica, a subsidiary of Ivica Todoric’s Agrokor, will from 2013 replace Atlantic group as Red Bull’s distributor for Croatia.

The news is surprising considering that Atlantic group, who are one of the strongest distributors in the region, only got the distribution rights for the Austrian energy drink at the end of 2010. Atlantic group would not comment on the contract termination

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