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Croatian creativity shines at Cannes Lions in France

Franc Arman wine and box

(Photo: Dejan Hren)

The most prestigious award in the communications industry, the Cannes Lions, has been won by the “Time for Your Time” project of Croatia’s Franc Arman winery.

From the world’s most prestigious advertising and communications festival, Cannes Lions, comes a new, unprecedented accolade for the Rovinj-based Studio Tumpić/Prenc, making this creative agency only the fifth in Croatia to boast this award.

They won bronze for their project for the Terran Barrique wine from the Istrian winery Franc Arman.

Franc Arman wine

(Photo: Dejan Hren)

Awards at this festival represent the pinnacle of recognition in this industry and are a global benchmark for creativity. The Cannes Lions festival, held this year from 17th to 21st June, gathers the world’s best creatives and celebrates excellence in all its forms.

“This is truly the greatest achievement of our career because winning a Cannes Lion is the hardest. We are extremely pleased to have further contributed to putting Croatia on the map of countries that receive this prestigious award,” emphasises the studio’s creative director, Anselmo Tumpić.

Franc Arman wine and box

(Photo: Dejan Hren)

The Cannes jury was impressed by the aged wine bottle, locked in a box and inaccessible for opening until a certain level of maturation is reached.

The bottle is accompanied by an application that, through a QR code on the box, sends messages to the bottle’s owner over a long period, educating them about the history of oenology and the beauty of winemaking, and at the appropriate time, provides the code to open the wine with the message, “Time for your time.”

This project was awarded in the Special Editions and Promotional Packaging category, while another project from the Rovinj studio, “Istriana,” made it to the shortlist as the only entry in the Design/Food category.

The project involves the packaging design for Istrian extra virgin olive oil, representing the reconstruction of parts of an amphora joined together, symbolising the return of fragments of forgotten knowledge to contemporary olive growing.

Bottle of Istriana olive oil

(Photo: CMG)

This is the first time that two works from one domestic agency have made it to the shortlist of the annual Cannes Lions competition.

“We are happy that with such success we contribute to promoting local small producers for whom we work. These projects represent a special challenge and joy for us,” says the studio’s director, Sara Prenc Opačić.

Anselmo Tumpić and Sara Prenc Opačić

Founders of the studio Anselmo Tumpić and Sara Prenc Opačić (Photo: Martina Kofol)

The significance of the award is highlighted by the fact that the few winners this year were selected from as many as 25,000 entries from around the world. Studio Tumpić/Prenc thus continues their excellent streak, reaffirming their status as the Croatian agency with the highest number of international awards last year.

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