The 18th Split Film Festival / International Festival of New Film gets underway tonight in the Dalmatian city of Split with a touch of New York about it, with the Big Apple’s famous Times Square Digital Gallery screening on Split’s historical Sveti Duje (Saint Domnius) cathedral.
At 11pm tonight (13.09) the lights will go out and The Björk in Times Square video will be projected onto the façade of the historic Split landmark. Split Film Festival is taking part in the project Times Square’s Midnight Moment Goes Global, where Times Square Digital Gallery screens on Seven Continents throughout the year.
A collaboration between Times Square Arts and Streaming Museum, Midnight Moment, the largest coordinated effort in history by the sign operators in New York’s Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night, is going global. For the first time, digital screens in Europe, Antarctica, Australia, Africa, South America, and Asia will feature special content that was shown as a part of the Midnight Moment, a program of the Times Square Advertising Coalition and Times Square Arts.
The first video of this expanded program to be shown globally is a special version of internationally acclaimed singer-songwriter Björk’s Mutual Core, which originally appeared in Times Square during the March 2013 Midnight Moment to launch Streaming Museum’s globally touring Nordic Outbreak exhibition. Created in collaboration with director Andrew Thomas Huang, the video shows the forces of nature exploding across a futuristic landscape where volcanoes erupt from a desert floor, as a snowstorm transforms the environment, and anthropomorphic rocks come to life orbiting around a goddess of nature. Also on the tour is a film by David Bates, Jr. that captures the experience of seeing Bjork in Mutual Core across the synchronized electronic billboards in Times Square’s Midnight Moment.
The 18th Split Film Festival / International Festival of New Film is held from 14 – 21 September in several cinemas in the old town of Split: Cinema Karaman, Cinemateque Zlatna Vrata, and Cinema Central. The main festival location is “Dom mladezi”.