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Smartphones Killing SMSes: Croats Send 2.4 Billion Less in 2014

whatsapp1The rise of apps such as Viber and WhatsApp have had a drastic effect on the once popular text message (SMS)…

In the first 9 months of 2014 Croats sent 2.4 billion fewer SMSes than they did in the same period last year, a drop of 8.6%. With photos and video able to be shared on the ‘free’ Viber and WhatsApp applications, MMSes (Multimedia Messaging Service) fared even worse, down 13% in the first 9 months with 14.4 million less sent.

According to the Croatian Bureau of Statistics the decline is starting to increase, in the third quarter of 2014, as compared to the third quarter of 2013, the total number of SMS messages sent amounted to 788 million, which was a decrease of 18.1%. The total number of MMS messages sent amounted to 5.3 million, which was a decrease of 20.0%. The total internet data traffic in the third quarter of 2014 amounted to 103 million GB, which was an increase of 31.5% compared to the third quarter of 2013. (pic: igyaan.in)

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