With the Republic of Croatia’s entry into Schengen from January 1, 2023, the Croatian Tourist Board is conducting a promotional campaign on online communication channels, especially on the social networks Facebook and Instagram.
The campaign will be carried out until March of this year with the aim of providing additional information to all potential travellers about the even greater traffic accessibility of our country with its entry in Schengen.
The campaign is carried out on 13 European markets from which Croatian tourism generates the largest tourist traffic, such as Germany, Austria, Poland, the Czech Republic, Slovakia, Italy, Hungary, France, the Netherlands and others.
“Croatia’s entry into Schengen, together with the introduction of the euro as the new official currency, is a great achievement for our country, and the aforementioned will have a very positive effect on the further development of Croatian tourism, i.e. on further raising its overall competitiveness. This is especially important if we know that in our country, around 90 percent of the total tourist traffic comes from European markets, which will make our country even more accessible and practical for the realisation of tourist trips from this year. These news are also welcomed by our numerous partners on the markets, i.e. tour operators, agencies and carriers, so we expect a continuation of positive trends and a return to pre-pandemic levels of tourist traffic this year,” said Kristjan Staničić, director of the Croatian Tourist Board.
Good trends and positive expectations this year are also confirmed by the tourist traffic realised so far in January, in which a total of around 125 thousand arrivals and 400 thousand overnight stays were realised in Croatia, which compared to the same period in January 2019, represents growth of 16 percent in arrivals and 25 percent in overnight stays.
The most overnight stays were realised in Istria, Kvarner and Zagreb, and in terms of markets, Austrians, Germans, Slovenians and Italians had the most overnight stays, along with domestic guests.
The Schengen area today includes 27 European countries and more than 423 million inhabitants, and it implies an area without internal border controls. The above includes all types of traffic, which is particularly suitable for Croatian tourism, which achieved more than 16 million foreign tourist arrivals last year alone.