Get rid of visa restrictions for the Chinese, and you will see them flood to Croatia for holiday’s in their droves. That is what Boris Zgomba, CEO of one of Croatia’s leading tourist companies Uniline has told Croatia’s business daily.
Uniline, who have recently opened an office in Shanghai, have plans in place to attract tourists from far away markets such as China, Japan, America, Australia and New Zealand. Uniline’s online reservation website grew by 30% in 2012 and Zgomba says that as crazy as it might sound future growth will not come from their own backyard in Europe.
“As unusual as it may sound, we predict that in the next few years our work in the Australian, New Zealand, Middle-Eastern and Brazilian markets will bring a marked number of tourists to Croatia. Uniline has set up a special department which will deal with the markets of special interest, in particular products which are not included in a typical tourist package and which focus on the ” tourist experience” as the main motive to attract tourists,” said Zgomba.
Zgomba says that after opening their Shanghai office they experienced quick growth from tourists in the far east to Croatia. He believes that if it were not for visa restrictions then a lot more Chinese would visit Croatia for a holiday. Zgomba says Uniline also plans to heavily invest in the promotion of Croatia in Japan, a country he says which has big potential for Croatia.