To mark the 60th Vegeta seasoning anniversary, Podravka, in cooperation with Bruketa&Žinić&Grey and Brigada, took its guests on a 60-Year-Long Journey.
It was a one-of-a-kind train trip from Zagreb to Koprivnica and back, staging all historical phases of development of this iconic Croatian product.
The invitees first set out on a train trip from Zagreb to Koprivnica to revisit 1959, when the Vegeta seasoning was created. In Koprivnica, they attended a performance about the Vegeta seasoning inventor, Zlata Bartl, put on at the old Vegeta production plant.
On their return trip to Zagreb, the passengers travelled through a party-time-machine back to 2019, in the carriages staging one of the six Vegeta decades.
This was the first time in Croatia to have passenger-train carriages turned fully into an event restaurant. Photos and video below.