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Dejan Lovren Opens Hotel on Croatian Island

Hotel Joel (Photo: Hotel Joel)

Croatia and Liverpool FC defender Dejan Lovren has followed in the footsteps of Lionel Messi and Cristiano Ronaldo and ventured into the hotel business.

The 28-year-old has built the luxury 4-star Hotel Joel which is set to open in the coming weeks on the Croatian island of Pag.

Dejan Lovren (HNS)

The 4-star Hotel Joel, which has 17 apartment rooms, is located in Novalja on the island of Pag. Novalja is famous for Zrće Beach, which is one of the biggest summer party zones in Europe.

Lovren, who will be playing in his first ever Champions League final this weekend when Liverpool take on Luka Modric and Mateo Kovacic’s Real Madrid, is reported to have invested around 3 million euros in the project.

Zrće beach in Novalja (Photo: Grad Novalja)

This is not Lovren’s first business involvement, in 2013 Lovren launched a fashion label – Russell Brown – with friend Lovro Krcar.

This weekend we got a glimpse of Hotel Joel on social media which Lovren has been promoting on his Instagram stories.

Hotel Joel (Photo: Hotel Joel)

(Photo: Hotel Joel)

(Photo: Hotel Joel)

(Photo: Hotel Joel)

(Photo: Hotel Joel)

(Photo: Hotel Joel)

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