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Croats Go Online Shopping Crazy – 401 Million Euros In 6 Months


Croatia is playing its part in the current online shopping boom that is sweeping the continent. From September 2011 to February 2012, Croatians spent 401 million euros shopping online, whilst online shopping spend in Europe reached a massive 188 billion euros.

More and more Croats are staying away from the shops and buying online with the average Croat shopper spending 277 euros on 7 items in that period. The European average was 544 euros and 13 items, reported website poslovni.hr.

In Croatia, 64 percent of people use the internet, spending an average of 15 hours a week on it. According to statistics, 98 percent of Croatian internet users searched the possibilities of shopping online, with 80 percent making a purchase, close to the European average of 87 percent.

Books were the favourite purchase online by Croatians (33 percent), followed by clothes (24 percent), travel tickets (17 percent) and electronics (17 percent).

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