ZAGREB, 16 March 2022 – Today, the 7th session of the Tourist Council of the Croatian Tourist Board was held at the Ministry of Tourism and Sports, chaired by the Minister of Tourism and Sports Nikolina Brnjac in the presence of the director of the Croatian Tourist Board Kristjan Staničić.
At the session, the members of the council, among other things, adopted a decision on announcing job vacancies for the selection and appointment of directors of CNTB offices in six markets.
Since the mandates of the directors in the markets of Austria, the Czech Republic, China, Hungary, Slovenia and Sweden expire at the end of June this year, the council decided to announce job vacancies which will be published within seven days of the decision.
“Despite the fact that the geopolitical situation for the tourism sector has brought uncertainty and modified the original plans for the 2022 tourist year, we continue to work intensively on adapting activities to maintain the status of responsible and desirable tourist destination. In addition to the message of destination responsibility and flexibility of reservations, we also send a message of environmental, economic and social sustainability to our emitting markets. The decisions made at today’s session of the Tourist Council will allow us to adequately respond to the challenges facing tourism, but also maintain the position of one of the most successful destinations in the Mediterranean,” said Minister Brnjac.
“In addition to the pandemic, which has strongly affected the travel sector in the last two years, now the situation in Ukraine also has an impact on overall trends. As a negative consequence, the Croatian tourism sector is currently noticing a trend of reservations slowing down, but there are no major cancellations, nor a decline in general interest in travel. Our goal is to maintain market visibility and quality relationships with partners, and we want to position our country as a safe and well-prepared destination that attracts its guests with attractive and quality offer. Today’s decisions of the Tourist Council are aimed at achieving the stated goals,” said director Staničić.
The members of the council also adopted decisions on announcing the call for expressions of interest for the implementation of marketing cooperation with the organisers of TOP events in 2022, and the call for expressions of interest for the implementation of marketing cooperation with top Croatian athletes in 2022.
The goal of cooperation with the organisers of TOP events is to raise awareness of Croatia as an attractive year-round tourist destination with a diverse tourist offer, which will have a positive impact on increasing tourist traffic and general consumption.
Additional visibility of the national tourist brand will be ensured through cooperation with active top Croatian athletes through the implementation of various promotional activities on communication and advertising channels.
Funds will also be allocated from the Fund for underdeveloped tourism areas and the continent through the announcement of a public tender for the allocation of funds for projects of regional tourist boards in underdeveloped areas and continents, which will be published on the Croatian Tourist Board’s web pages by March 31, 2022.
By the decision of the Tourist Council of the Croatian Tourist Board, agencies for leasing media on foreign markets in 2022 were selected, as well as agencies for drafting and implementing PR strategy and conducting international PR activities in the field of media relations, social media and online communication.
Aviareps was chosen to lease media in the markets of Austria, the Czech Republic, the Netherlands and Sweden, Pro Media Group was chosen for the markets of Germany, Italy and Poland, while RML Studio was chosen for the markets of Great Britain and France.
Aviareps Media Relations Agency was selected to carry out PR activities in ten markets, while MMGY Hills Balfour was selected for social media and digital communication in thirteen broadcast markets.
Also at the session it was accepted that joint promotional activities will be carried out in cooperation with the ADAC Group in the German market, which include popular magazines, portals and online channels such as Motorwelt magazine, Motorwelt Regionalausgabe, Urlaub Magazine, Pincamp.de, ADAC central – Radio Arabela et al.