Garden State Croatia Football Club (GSCFC) is proud to announce it is changing its official name to “New Jersey Gladiators Soccer Club (NJGSC),” effective March 1, 2014. According to the Gladiators GM the name change is to better represent the Croatian and New Jersey heritages that form the team’s identity…
“The re-branded name is going to represent the Croatian culture coupled with the United States,” said Pavisic. “The Gladiators team name is meant to represent playing like a fighter and the determination of winning games,”
The rebrand is part of a campaign set forth by the Club to reinvent itself and create an identity more depictive of who they are. In addition to the new name, the club has revised its logo in its efforts to establish a new brand identity. The new logo features the Croatian colors in addition to the white stars of the United States, thus forging the two cultures into a unified identity.
“We were happy to change the name because it represents power, energy, and enthusiasm which was seen with the real Gladiators,” said Jeremy Milin, NJGSC Head Coach.
“NJGSC is going to play future games with sheer power and determination,” commented Jay Bottani, NJGSC Captain.
“The proposed name has a natural power which would surely provoke our players to be stormed on the field,” added Yuya Hamada, NJGSC Co-Captain.
NJGSC has established working partnerships with Europe’s finest teams for implementing player exchanges. It also has various programs in place to showcase its players’ talents at world-class soccer competitions. In the fall of 2014 the club will join the American Soccer League (ASL), a new league that features teams in Canada and USA.