Heineken Croatia’s management team replaced their smart phones and tablets yesterday with shovels and spades as they gathered on the island of Brač to plant lemon trees as part of a project to use local produce…
On Wednesday in Postira on the island of Brač, Heineken presented a project which will see Croatian lemons used in the production of their Karlovačko Limun Natur Radler product.
“Karlovačko Limun Natur Radler is completely natural and has no additives, conservatives or any GMO raw materials, and we are proud that from now we will use Croatian lemons to produce it,” said Heineken Croatia’s CEO Branka Slaveska.
Through this project Heineken Croatia aims to promote sustainable local production of key raw materials, which will have an impact on the development also of the local economy. Along with the island of Brač, Heineken Croatia will also purchase lemons from local producers on the islands of Vis and Hvar, as well as from Split, Šibenik, Metković, Konavala, Opuzen and Blato.
This project is part of Heineken Croatia’s longterm initiative to use local Croatian raw materials in their products. Last year the company launched the ‘100% Croatian barley for Karlovačko beer’ project.