According to a study by Twiplomacy agency Burson-Marsteller, the Croatian government Twitter account posted 3,200 tweets from 7 February to 2 June this year.
“The Government of Croatia is the third most prolific Twitter account among all governments posting 28 times each day. The Croatian government is particularly engaging, and highly conversational with almost half of its tweets being @replies to other Twitter users. Tweets are mostly in Croatian, but some of them are in English. Among its most popular tweets is the joy that the account, opened on 22 December 2011 is now finally verified by Twitter. Not surprisingly the Twitter activity spiked In May during the floods which affected Croatia and the neighboring countries. Consequently, the most retweeted tweet was sent on 19 May 2014, assuring assistance for the victims of the flood. @VladaRH predominantly uses HootSuite to send its tweets. Furthermore, the account is well-connected among world leaders, having 24 mutual connections,” said the report.
The five most followed world leaders were U.S. President Barack Obama (43 million followers), Pope Francis (14 million) Indonesia’s President Susilo Bambang Yudhoyono (5 million followers) and India’s new Prime Minister Narendra Modi.
“Twitter has become a powerful channel for digital diplomacy and 21st century statecraft,” said author of the report Matthias Lüfkens from Burson-Marsteller. (pic: Vlada.hr)