Marketing will not be a problem for Croatia and Lyon centre-back Dejan Lovren as he begins his new business venture in the clothing industry. Lovren, together with friend Lovro Krcar, has founded a new fashion label – Russell Brown.
“We wanted Croatia to have an urban and distinctive fashion product. We did not expect to encounter such interest before the collection even came on the market,” said the young entrepeneurs, adding that the Russell Brown brand is dedicated to modern people who feel good about themselves and want to be different in simplicity.
Lovren already has dished out a few of his products to his Croatia team-mates to help him market the new brand. Russell Brown is a 100 % percent Croatian brand: created, designed and produced in Croatia. Check out the Russell Brown website here.