78 out of the 100 biggest Croatian companies are active on at least one of the 6 most popular social networks – Facebook, Twitter, Instagram, LinkedIn, Google+ and YouTube – that is according to the report “Like, Tweet & Share in the Top 100 Companies” from communications agency Quandrans…
Based on the number of fans, followers and subscribers across the 6 social networks, the most successful companies in Croatia were Hrvatski telekom (Croatian Telecom) and mobile network operator Vipnet. The leading brands, based on the same criteria, were Jana (water) and Dorina (chocolate).
According to the research, only 6 companies in the Top 100 were active on all 6 social networks – Hrvatski telekom, Pliva, Vipnet, Croatia Airlines, Hrvatska pošta and Valamar Riviera, while 25% of all companies were active on just 1 social network with LinkedIn the most common.
“Croatian companies communicate most on LinkedIn, Facebook and YouTube, with the most active companies in the finance and food sector, shops, and the sales and distribution sector,” said Quadrans Director Aleksandra Kolarić.
Out of the Top 100 companies in Croatia DM – Drogeriemarkt had the most Facebook fans – 322,000 plus – which is 4 and a half times the average (68,257). Only 13% of the biggest 100 companies are active on Twitter. Hrvatski telekom (HT), with more than 4 times the average number of Twitter followers (2,744), are the most successful on Twitter.
59 companies in the Top 100 are active on LinkedIn, with INA leading the way with 7.5 times more followers than the average (1,402). 46 companies have their own YouTube channel with Podravka the most successful.
(image source via cognitivebrands.com)