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Croatia most desired destination for Austrians in 2021



The well-known Austrian tour operator Gruber Reisen conducted a special market survey “Barometer of travel in 2021”, and the results of the survey published by the popular online professional magazine Traveller Online show that Croatia is a leading and most sought after destination on the Austrian market, reported Branimir Tončinić, Director of the CNTB Representative Office in Austria. 

According to the survey results, Croatia leads with a share of 36%, followed by Austria with 33%, Greece with 30%, Italy with 28%  and Spain with 15%.

“These are excellent indicators on one of our most important markets, Austria. This is due, amongst other things, to the continuous promotional activities we conduct on key international markets, which aim to position our country as a diverse, safe, quality and well-prepared tourist destination”, said the Director of the Croatian National Tourist Board Kristjan Staničić.

The results also show that the demand for travel on this market is very high because 23% of respondents have already booked a trip in 2021, while 73% will book their trips when travel conditions are met. Only 2% indicated that they would stay at home this year due to the corona virus and their own sense of insecurity.

“When booking a trip, consumers pay special attention to safety in their desired destination, and the possibility of free change of booking or other cancellation possibilities at minimal cost is very important to them“, commented Tončinić.

The most preferred activity during the trip is a beach holiday, which was indicated by 58% of respondents, and the share of city breaks, cruises and wellness are becoming increasingly interesting. When it comes to the number of trips during the year, 39% want to go on holiday twice a year, and when it comes to the average duration of a holiday trip, 47% chose trips of up to a week, while 45% expressed interest in two-week trips.  

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