100 kuna now €20: How grocery prices in Croatia have gone up

Back in autumn 2022, Croatians could still pay in kuna. At that time, 100 kuna (around €13.33) was enough to buy seven everyday household products.

Fast forward to September 2025, and the same basket now costs €19.90 – almost 50% more, Index.hr reveals in a basket test.

The rise highlights how food and everyday essentials in Croatia have become noticeably more expensive, with price increases outpacing the European average since the introduction of the euro.

What has changed?

The test basket included:

red onions
minced turkey
passata
rice
yoghurt
toilet paper
shampoo

In 2022, these items together cost just over 100 kuna. Today, in the same shop, with the same brands and packaging, the price has jumped by nearly half.

Even though the government capped prices on certain products such as rice and passata, none of the items on the list remained at their former levels.

Every product saw an increase – from a modest 13 cents more for rice, to dramatic jumps for toiletries.

Shampoo nearly doubles in price

The biggest increase was seen in shampoo. In 2022, it cost 11.99 kuna (€1.59). Today, the same product is priced at €3.89, almost two and a half times more.

Another small but telling change is the cost of shopping bags. While fruit and vegetable bags were free three years ago, today they are charged, adding to the final bill.

Wages vs. prices

Overall, the basket rose from €13.33 to €19.90 – an increase of 49.4%.

For comparison, median net wages in Croatia rose by around 43% between autumn 2022 and June 2025, according to the Croatian Bureau of Statistics.

Although wages have increased, the price of everyday goods has risen even faster, meaning many households feel the squeeze when shopping for basics.