Free coffee was on offer at 255 cafes which poured the Julius Meinl brand of coffee in Croatia, as the celebrated International Poetry Day on 21 March. All customers had to do in exchange for a free cup of coffee was pay for it was a poem, song, lyrics, thought or phrase written on a piece of paper. The initiative is part of Julius Meinl’s international Poetry Project.
Founded in 1862, Julius Meinl manufacturers and retails coffee, gourmet foods and other grocery products. The company is based in Vienna, Austria and is named after its founders Julius Meinl I, and Julius Meinl II.