Croatia’s government is the most active European government on Twitter, according to the 2015 Twiplomacy study…
The Croatian government twitter account, which has over 61,000 followers, was also the 2nd most communicative twitter account in the world, with 54% of ‘tweets’ replies to questions directed at them. The Croatian government has made a conscious effort to establish connections on Twitter, unilaterally following 511 other world leaders.
Twiplomacy’s research revealed that US President Barack Obama is still the most followed world leader, with close to 60 million followers. Pope Francis, who is catching up fast with close to 20 million followers, is by far the most influential tweep with 9,929 retweets for every tweet he sends on his Spanish account and 7,527 retweets on average on his English account.
Spanish is the most tweeted language among world leaders with 853,503 tweets, followed by English (737,057 tweets) and French with 178,754 tweets. Arabic, Russian, Portuguese, Ukrainian, Turkish, Croatian, Bahasa Indonesian, Korean, Japanese, and German were the next most tweeted.
“Over the past years Twitter has become the channel of choice for digital diplomacy between world leaders, governments, foreign ministries and diplomats. Social media in general and Twitter in particular is no longer just an afterthought but an essential communication tool for governments to interact and broadcast 140 character messages and six-second soundbites,” the report said.
Twiplomacy is the leading global study of world leaders on Twitter, conducted by leading global public relations and communications firm Burson-Marsteller. Burson-Marsteller identified 669 Twitter accounts of heads of state and government, foreign ministers and their institutions in 166 countries worldwide. The study analyzes each leader’s Twitter profiles, tweet history, and their connections with each other.