Famous Croatian Soft Drink Presents Hajduk Split Lemonade
- by croatiaweek
- in Business
First is was beer and travarice, then milk and yoghurt, now one of Croatia’s most famous football club’s has its own branded soft drink…
Hajduk Split have entered into a partnership with beverage producers Dalmacijavino, the company behind one of Dalmatia’s famous soft drinks – Pipi. The iconic drink, which has been a hit on the Dalmatian coast since the 1980’s, will now carry the Hajduk Split emblem, with the club also benefiting from sales of the drink.
The Hajduk Split emblem will grace the Pipi lemonade bottle, with 25% of all sales going back to the club. Dalmacijavino sells around 3 million bottles of Pipi a year.
“Hajduk Split and Dalmacijavino have strong images in the public, so we are confident that the partnership will benefit both sides. We are sure we can sell at least one million bottles a year,” said Dalmacijavino.
