The Croatian Tourist Board (HTZ) presented its new promo video which will promote Croatia as a tourist destination around the world this week and it has already broken all records.
The 2-minute 53-second video uses 11 well known Croatian faces from the world of sport and art, including footballers Luka Modric, Mario Mandzukic and Ivan Rakitic, tennis player Marin Cilic, and musicians 2CELLOS, to introduce different spots around Croatia to viewers.
The video met some criticism locally, with some towns around Croatia disappointed they were not included in the video. There were also suggestions that not enough well-known women were used in the video.
The Croatian Tourist Board responded by saying that pleasing everyone in a 3-minute video was almost impossible.
“When we do a promo video for health tourism we will definitely not leave out Opatija, Losinj, Crikvenica, Lovran, Krapinske Toplice, Daruvar Toplice and so on. When we do a promo video for congress tourism I’m sure Opatija and Rovinj will be featured along with Dubrovnik and Zagreb,” HTZ Director Kristijan Stanicic told RTL.
“The point of the video was to get to know Croatia through well-known people. To have all places in the video would be 45 minutes long which is not possible. The video has to be up to 3 minutes long,” Tourism Minister Gari Cappelli added.
In 48 hours the video had over 3.6 million views, which is more than any other Croatian promo video has had in total.