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Meet Ivana who turned her passion into business and created her own cosmetic line 

Ivana turns passion into a business in the crisis by creating her own cosmetic line

Ivana Jurčević has created her own cosmetic line (Photo: Dejan Tatomir)

Ivana Jurčević decided to show her teeth to the crisis. For many years she wanted to create a cosmetic line, and then the pandemic came and threw her dreams into the background. But not for long. Ivana has decided to turn her courage and readiness for challenges into a cosmetic line.

Ivana graduated from hotel and tourism management, but for more than two decades her world has been cosmetics and perfumes. She worked in the most beautiful perfumeries in Zagreb, and she has always been interested in the reactions of customers. She closely monitored how people reacted to the products and what their needs were. For years, she has been helping people take proper care of their face and body because even though it sometimes seems simple, it is actually quite complex and demanding. 

Ivana decided to offer something different. Listening to years of customer criticism, she believes that with this information, she had a great basis for creating a top product.

Ivana turns passion into a business in the crisis by creating her own cosmetic line

(Photo: Dejan Tatomir)

“I listened to what customers do not like and do not want to use, which they are dissatisfied with, I watched and listened to their ‘complaints’ and that’s where I got a vision of what kind of product people want. I have been educating myself for years at workshops of renowned world brands and all this has helped me to start believing that I can create something good and quality. First of all, I wanted to meet the criteria of the most demanding customers, to set myself a challenge that few dare. I didn’t want to be in the frames, but to be my own. I wanted something strong, not boring,” reveals Ivana, who named the cosmetic line SKY Cosmetics.

Ivana turns passion into a business in the crisis by creating her own cosmetic line

(Photo: Dejan Tatomir)

SKY Cosmetics is a cosmetic line worked on by a team of experienced chemists who had the same goal – to enrich the product in terms of quality. No one agreed to compromises because the skin is an extremely important organ to nourish and therefore only ingredients such as shea butter, jojoba oil, argan oil, Q10, wheat germ extract, aloe vera were used in the production. 

Every woman loves cosmetics and grooming, so Ivana immediately made as many as four fragrance lines to satisfy the different characters of women. There are six products in each of the lines, so there are body creams, body peels, shower gels, dry body oil, scented waters and hand creams.

Ivana turns passion into a business in the crisis by creating her own cosmetic line

(Photo: Dejan Tatomir)

“When I was thinking about what to call this special cosmetic line, I talked to my colleague Lucija Župetić. She is in charge of the more creative part of the job. SKY seemed like a great name to us. We put a long line next to the name and we wanted to say that we should touch our heights. We need to know that we can do whatever we want, we need to be able to be different, unique and special. The fragrances for these products are made in France. Smell is something that says a lot about us, and trust me if you reveal to someone what kind of scent you like – you have revealed a big part of your personality to them. I named my lines Pearl, Emerald, Sapphire and Ruby. Each has its own personality, and which one is yours you will know best when you smell them,” says Ivana, who dared to take this step in these difficult economic times.

Ivana turns passion into a business in the crisis by creating her own cosmetic line

(Photo: Dejan Tatomir)

Ivana wants the scents to arouse passion and hidden emotions, and judging by the reactions of friends who were the first to try Ivana’s innovations – this will be a real balm for women’s care. 

Ivana turns passion into a business in the crisis by creating her own cosmetic line

(Photo: Dejan Tatomir)

Ivana turns passion into a business in the crisis by creating her own cosmetic line

(Photo: Dejan Tatomir)

SKY Cosmetics is also set to bring out a men’s line, and the opening of a web shop is also planned. The products can be purchased at Mueller stores where they are available through gift sets, and all the details about this great line can be found on Facebook and Instagram.

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