Croatian beer brand Karlovačko has unveiled a special limited edition white can to mark football club Hajduk Split’s 107th birthday.
The Karlovačko BILA (Karlovačko WHITE) was unveiled today at a press conference at the club’s home ground of Poljud stadium in Split.
“First of all, I want to thank Heineken Croatia for hard work and commitment to our partnership, they always manage to positively surprise us, just as they did on this occasion. We are extremely pleased and have to express our satisfaction with the successful collaboration that lasts for two years and today we are presenting one of its products. On the occasion of Hajduk’s 107th birthday, Heineken prepared a limited series of Karlovacko BILA cans, of which we are extremely proud. I’m sure our supporters will also like it, not only because of its original and modern design, but also because of the strong emotions our Club provokes, which is successfully implemented on the visual identity of the product” said Hajduk President Ivan Kos.
“On the occasion of the 107th birthday of Hajduk, we made something special: a fully white can of Karlovacko. Karlovačko BILA is a very brave move for us because Karlovačko has renounced its recognizable red color in honor of Hajduk and its fans. Karlovacko encourages communion, and communion between Hajduk and the fans is something special. We would like to congratulate Hajduk’s birthday and make a toast to a great future of this legendary Club from Split” explained Filip Rabuzin, Marketing Director of Heineken Croatia, whose most famous brand, Karlovacko, has been a proud sponsor of Hajduk since the beginning of 2016.
The cans are decorated with lyrics of the legendary fan song “Bili su, bili” authored by Mijo Medak. Karlovacko BILA is available from 12 February 2018 in all Tommy stores throughout Croatia and then in other stores.
Hajduk Split celebrates its 107th birthday on Tuesday 13 February 2018. Hajduk Split was founded by a group of students from Split in a pub in Prague, then part of the Austro-Hungarian Empire.
They went to the pub following a match between AC Sparta and SK Slavia and decided it was time their own town of Split founded a professional club. The club was officially registered with the authorities on February 13, 1911.
While trying to come up with a name for the club, the students went to an old teacher Josip Barač for advice, and according to accounts he told them to take the name “Hajduk” which symbolized “that which is best in our people: bravery, humanity, friendship, love of freedom, defiance to powers, and protection of the weak. Be worthy of that great name.”