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IKEA Present Business Results after First Year Trading in Croatia

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Swedish retail giants IKEA have presented their business results for their first year operations in Croatia on Tuesday…

IKEA opened its first store in Croatia in Zagreb in August, and in their first year trading in the capital achieved a turnover of 535.9 million kuna (70 million euros) . IKEA’s restaurant cafe and food section bought in 27.8 million kuna (3.5 million euros) of the total turnover.

Stefan Vanoverbeke, IKEA Croatia Director, told a press conference today that the company plans to start online sales for an assortment of its range in 2016. He also talked about the possibility of expanding in Croatia via innovative concept stores.

“In the first year 2 million people visited our store, and we have achieved excellent sales results and discovered a lot about Croatian shoppers. We know now that they most like the colour white and modern style, expect in the kitchen where they prefer traditional style,” said Vanoverbeke.

IKEA says that 67% of visitors to the store were from Zagreb or the Greater Zagreb area. International visitors included shoppers from Bosnia and Herzegovina (2.8%), Slovenia (2.4%) and Serbia (2.3%).

IKEA’s website ikea.hr had 4,738,106 visitors in the first year.

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