It copped a lot of flack on social media when it was launched to the public last month, but Hajduk Split’s new ‘camouflage’ away kit has been such a hit that the marketing team is positively concerned…
Sales for Hajduk Split’s alternative kit have been booming since its release at the end of July.
“Sales for all of the new kits are really going great and the CAMO (camouflage) kit, which sponsors Macron have named it, has been a real hit! I have to admit that nobody at the club expected that it would be that kit that would get the title of the most sold. If things continue like this we will have to order more in. We ordered more of the home (white shirts) at the start of the season, but the CAMO shirt has completely beaten it in sales,” Hajduk Marketing Director Aljoša Bašić told tportal.
“Every fan can get their name and number on the back of the shirt for a small extra cost. The shirt is a lot nice in real life than on TV. Small Hajduk flags make up the camouflage on the shirt which you can see close up,” added Bašić.