ZAGREB, Oct 13 (Hina) – The Croatian Tourist Board (HTZ) has launched a promotional campaign covering seven European markets with the aim of maintaining Croatia’s visibility and encouraging tourists to visit Croatia as much as epidemiological restrictions allow it.
The campaign, entitled “Discover the Colours of Croatia”, will last until mid-November and will be conducted in Germany, Austria, Poland, the Czech Republic, Hungary, Italy and Great Britain.
It will focus on the promotion of natural attractions, culture, boating, and wine and food tourism.
“Although the current epidemiological situation in Europe, as well as the current restrictions for travel that vary from country to country, do not allow for greater realisation of tourist traffic, in this part of the year it is very important to maintain Croatia’s visibility in our most important European markets. It is with this goal that we launched this campaign in which we want to further position our country as a safe destination with a rich, quality and attractive offer in the post-season period. Our goal is for Croatia to be positioned in the minds of many as a destination that guarantees safety and quality vacation with numerous activities and facilities,” said the director of the Croatian National Tourist Board Kristjan Stanicic, recalling that the action all foreign guests who find themselves in Croatia will be able to use numerous tourist services in the country at 50 percent lower prices.
The campaign is also implemented through print advertising, and cooperation has been launched with the travel platforms Lonely Planet and National Geographic, through which all tourist products included in the autumn campaign will be promoted and visible to millions of their users and followers on social networks.