3 April 2019 – Although in the last few years pršut production in Croatia has grown by as much as 40%, the demand for pršut is still twice as big as the supply.
In Croatia, about 700,000 pršuts are eaten annually and 350,000 producers. The potential for homemade pršut production on the domestic and foreign market is confirmed by the cluster of ‘Croatian pršut’ which brings together producers of four certified and protected pršuts in Croatia – from Krk, Istria, Drniš and Dalmatia.
Pršut production and the potential to double exports is just one of the themes at the 5th Days of Croatian Pršut which will be held on 26-27 April in Zagreb at Hotel International.
Some of the biggest and best certified Croatian pršut producers will be gathering to take part in the event which will also include the traditional awards to find the best pršut in the country.
Over 20 certified producers from the Istria, Drniš, Dalmatia and Kvarner will exhibit at the two-day event. Presentations will be open to the public and visitors will be able to taste and purchase pršut from the different regions of Croatia, as well as learning about the similarities and differences, and advantages of being certified.
There will also be workshops and roundtables aimed at improving production and business for the industry.
“Because of superior sensory properties and specific traditional production technologies, without additional chemicals, Croatian pršut producers have great export potential and great potential for placement in tourism through the top gastronomic offer. Promotion of pršut as an eno-gastro tourism offer also contributes to such manifestations,” said Dragan Kovačević, vice-president of the Croatian Chamber of Economy for agriculture and tourism.
On 27 April, a presentation from the Days of Croatian Pršut will be held on Zagreb’s main square where visitors will also be able to purrhase products.
The event in organised by the cluster of ‘Croatian pršut’ and is held under the auspices of the President of the Republic of Croatia, and Croatian Chamber of Economy, Ministry of Agriculture, City of Zagreb, the Veterinary Institute of Zagreb / Veterinary Institute of Split and the Faculty of Food Technology and Biotechnology in Zagreb.