Home » Business » Croatian-inspired Aussie swimwear brand to launch recycled, eco-friendly collection ‘Plaža’ this spring

Croatian-inspired Aussie swimwear brand to launch recycled, eco-friendly collection ‘Plaža’ this spring


Australian-owned and designed brand PLIVATI is excited to announce a new environmentally-friendly collection with high-quality resort-style swimwear for women, men & children 

21 May, 2020 – Australia: Croatian-inspired Australian swimwear brand PLIVATI today announces the upcoming launch of a new spring collection that responds to the demand for more ethical, sustainable and recycled swimwear. 

The latest collection, ‘Plaža’, which translates to ‘beach’ in Croatian, is made from recycled material. Featuring bold, bright colours and natural hues, the collection has been designed with European summers in mind –think adventures through the villages by the sea in Croatia, Italy and Greece surrounded by the beautiful hot pink bougainvillea, the flowering prickly pears along the coastline and the bright yellow sunflowers standing tall in the fields.

PLIVATI’s founder, Julianne Bobanovic, said she wanted to ensure the brand continued to maintain its quality whilst being even more environmentally conscious.

Ms Bobanovic said that more and more, designers like herself are looking for innovative sustainable alternatives that are gentle on the environment.

‘Our aim has always been to create an ethical, luxurious and modest brand with sustainability in mind. Up until now, we’ve been using ethical manufacturers, reusable and biodegradable wet bags to present the swimwear in and biodegradable, compostable mailers when sending our swimwear to our customers,’ said Ms Bobanovic.

‘This new recycled fabric using components from discarded fishing nets and plastic waste found in the ocean is taking us to a level of sustainability we can be even more proud of.’

FLEUR Ariana top & Ina bottoms front

FLEUR Thalia top & Rhea bottoms

PLIVATI’s new swimwear range is carefully tailored, designed to be modest, and complementary to various body types with its two new Mediterranean-inspired prints, low-to-high waist cuts and removable padding. The new ‘Plaža’ collection has been created to complement the existing ‘Peninsula’ collection which was launched in late 2019. The premium new fabrics are fully lined, UP50+ and ultra-chlorine resistant in the women’s swimwear range, and are built to hold shape and retention.

FLEUR Ariana top & Ina bottoms

The stylish new collection remains true-to-size with the women’s range available in sizes 8-16 (Australian sizing). Prices start from AUD54.95 for women’s separates. Men’s PLIVATI swim shorts, available in sizes S-XXL, are made from high-quality polyester and have a soft feel. They feature two side pockets with mesh lining and drawstring, elasticised waistbands. The men’s swim shorts are priced at AUD64.95.

SELO Mariana top & Lucia bottoms

SELO Mens Swim Shorts

The children’s range has been designed to match the women’s and men’s collection, with mini versions of the women’s designs and men’s Swim shorts available. The children’s range starts from $34.95.

FLEUR Lidija Girls One Piece

PLIVATI is looking to officially release the new collection in July/August 2020. 

SELO Maia one piece


PLIVATI in Croatian translates to ‘swim’ in English. PLIVATI was founded by Julianne, a mother of two young boys and a husband with Croatian heritage who, along with her love for the Mediterranean, travel and fashion, provided the influence for the name and brand.

Growing up on the beaches of the Gold Coast, Julianne has always had a love of the beach and swimwear. A former young fashion model and with years of corporate business behind her, Julianne put her skills into practice to create and design the swimwear line and brand PLIVATI. 

PLIVATI provides women, men and children with a range of modest swimwear in Mediterranean-influenced prints and comfortable, high-quality material and designs that are chlorine resistant and UPF 50+. Sustainable and ethically produced swimwear and packaging is at the forefront of the brand’s direction.

For more information visit www.plivati.com.au

Sign up to receive the Croatia Week Newsletter

Related Posts