Poor mobile phone sales, increasing sales of smartphones, and explosive growth in the number of tablet computers being sold, is a trend currently seen in markets in Slovenia, Croatia and Serbia, with the trend most evident in Croatia, that is according to the results of the latest GfK survey.
In Slovenia in the first half of 2013 there were 122,000 smartphones sold, whilst in Croatia 349,000 were sold, and 266,000 in Serbia. Croatia recorded the largest growth in smartphone sales in the region – 61% more than the same period last year. In Serbia 52% growth was recorded, with 30% in Slovenia. With regards to mobile phones, in both Croatia and Slovenia there were 18% less handsets sold compared to the first half of 2012, whilst in Serbia there were 14% less mobile phones sold. The largest growth this year however, came with tablet computer sales. Slovenia sold 160% (33,569 tablets sold) more in the first half of 2013, Serbia 530% (35,157), and Croatia a massive 780% (172,089).