Croatia’s first platform connecting musicians and event organisers launches

The first centralised online platform in Croatia designed specifically to connect musicians with event organisers, simplifying a process that has long relied on informal networks and social media groups, is being created.

The platform, sviraj.hr, is currently in beta and free to use for the public.

It aims to bring structure to a fragmented market where musicians and clients have traditionally relied on Facebook groups, word-of-mouth recommendations and private messages to arrange live performances.

People searching for bands or DJs often post across multiple groups, leading to crowded comment sections, lost details and inefficient communication.

Musicians, meanwhile, are forced to constantly repost information about their work, competing for visibility rather than being clearly discovered.

Rather than acting as a social network, sviraj.hr positions itself as a practical coordination tool. Musicians can create structured profiles featuring their genre, location, experience, availability and media, allowing them to present their work professionally in one place.

Clients can browse available musicians or send structured enquiries outlining the type of event, date, location and expectations. Initial communication takes place through the platform, helping keep conversations organised and focused.

“Trust is built into the system. Reviews can only be left by clients and musicians who have mutually agreed on a performance, and only after a certain amount of time has passed following the event. This ensures that reviews are verified, contextual, and based on real collaborations,” founder Dejan tells us.

SVIRAJ.hr

While Croatia’s live music scene is vibrant, diverse and highly skilled, he believes it still operates largely through informal systems.

“Many musicians depend on personal connections, seasonal demand, and constant online presence. This works for some, but it can be inefficient and exhausting, especially for younger artists or those outside major networks.

What is changing is awareness. More musicians are looking for ways to present themselves professionally, and more clients expect clarity and reliability. That creates space for tools that support the scene without trying to reshape it,” he says.

The platform is available via web browser on both desktop and mobile devices, with no app required at this stage.

SVIRAJ.hr

Feedback from musicians and clients during the beta phase is shaping its future development.

“The long-term goal is to make finding and offering live music in Croatia clearer, fairer, and less dependent on chaos, while preserving the character and diversity of the scene itself,” Dejan concludes.