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Creating a Traditional Croatian Breakfast as a Recognisable Tourism Brand for the Country 

Traditional Croatian breakfast as a recognisable tourism brand

England has its famous traditional English breakfast, but can Croatia adopt the Srijem (Syrmia) breakfast as its own trademark?

Čvarci or Kulen instead of sausages and beans, Švargl instead of black pudding, or Makovnjača instead of muffins? Could the traditional breakfast from Srijem, which is a region in eastern Croatia, be a recognisable traditional breakfast tourist offer for all of Croatia?

Srijem breakfast presented in Dalmatia at King Krešimir Hotel

Guests at the new King Krešimir Heritage Hotel in the heart of Dalmatia in Šibenik were presented the breakfast as part of an initiative this weekend by the Vukovar-Srijem County Tourist Board. 

“The Srijem breakfast in Šibenik is the start of an initiative to promote Croatian products from the east of Croatia to become an integral part of everyday offerings, especially small and boutique hotels, which focus on eno-gastronomy and a top gourmet experience. By doing this, guests will get a wider perspective and be introduced to the traditional gastronomy of the whole of Croatia, and it will bring hotels added value and also top quality products, “said Rujana Bušić Srpak, director of Vukovar-Srijem County Tourist Board, adding that King Krešimir Hotel was not accidentally selected to serve the first Srijem breakfast on the coast. 

“The average guest has tasted all the world’s specialties, wines and cocktails, but the reason they come here is to enjoy in our indigenous cuisine and that is why we have been delighted to support this initiative. Already at the first social gathering we joined local products and designed a summer cocktail – we combined homemade elderflower juice and an excellent rakija,” Fabiano Baranović, CEO OF King Krešimir Hotel said.

Local family far producers as well Hotel Dunav from Ilok, who recently became the proud owner of a Michelin recommendation, also attended the event. 

Rujana Bušić Srpak, Vukovar-Srijem Tourist Board Director


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