Croatian olive oil brand Famìa recognised worldwide for its bottle

Famìa (Photo: Dani Celija)

A Croatian olive oil brand from Rovinj, Famìa, has closed out the year with another major international accolade, adding a gold award to its growing list of honours.

The brand’s visual identity, developed by prominent Croatian creatives Studio Tumpić/Prenc, received a prestigious Graphis Gold Award at the international Packaging11 competition.

The recognition places Famìa among the most awarded Croatian design projects of the year in terms of international prizes.

Although launched only this year, the Famìa project has already earned significant professional acclaim both at home and abroad.

Previous awards include recognition from Communication Arts in the United States, Pentawards and European Design Awards in Europe, as well as honours at Zagreb Design Week. The Graphis award further confirms the project’s global impact.

Founded more than 80 years ago, Graphis is one of the world’s most respected platforms celebrating creative excellence.

Its archives document the very best in visual communication, while its competitions, publications and exhibitions support both established professionals and emerging talent worldwide.

Famìa has now taken its place within this tradition of excellence.

The brand’s name comes from the Rovinj dialect, meaning “family”, reflecting both local heritage and shared values. Its former name, House of Local Products, has been retained as a slogan, reinforcing the story rooted in the Istrian coastal town.

Rovinj

Rovinj itself, developed on a peninsula with tightly packed, colourful houses along the sea, has for centuries relied on fishing and small-scale agriculture.

Olive oil production was once a part of everyday family life, with groves located outside the historic town centre.

This architectural and cultural heritage became the main inspiration for Famìa’s visual identity.

Studio Tumpić/Prenc translated Rovinj’s vibrant streets into packaging design, turning each olive oil bottle into a miniature house. The label colours reflect the town’s distinctive façades while also indicating different oil intensities.

(Photo: Dani Celija)

When bottles of varying sizes and colours are placed together, they form striking compositions reminiscent of a Mediterranean townscape. The design elevates the product, promotes Rovinj itself and enhances retail spaces without the need for additional display elements. It also encourages customers to collect different flavour intensities, taking home a small, authentic piece of Rovinj while supporting the brand’s commercial success.

(Photo: Dani Celija)

The project was realised in collaboration with Etikgraf and represents just one of many notable works by Studio Tumpić/Prenc.

(Photo: Dani Celija)

The studio has built an international reputation, earning some of the industry’s most prestigious awards, including Cannes Lions, Red Dot Best of the Best, London International Awards, Golden Drum and IIID Awards.