‘Find your Pomalo’: Croatia invites tourists to discover a slower pace of life
- by croatiaweek
- in Travel
(Photo: HTZ)
As the height of the tourist season begins and many embark on their summer holidays, the Croatian Tourist Board has launched a new promotional campaign titled Find Your Pomalo.
The campaign aims to introduce travellers to a lifestyle that embraces slowing down and stepping away from the noise and stress of everyday life.
It is being carried out exclusively on social media platforms including TikTok, Facebook, Instagram and YouTube.
A series of video clips have been created to highlight the joy of living in the moment, taking things slowly and appreciating the beauty of life.
The goal is to showcase the essence of the pomalo way of life – something that everyone is encouraged to experience, even if just for a short time.
“We are noticing a growing interest in local customs, peaceful lifestyles and authentic experiences. The trend of slow travel is becoming increasingly popular,” said Kristjan Staničić, Director of the Croatian Tourist Board.
(Photo: HTZ)
“Visitors want to connect with local culture, discover lesser-known places and find peace of mind. Through this campaign, we invite tourists to come, relax and truly enjoy their holiday. We believe many will find their version of pomalo here in Croatia and return home refreshed, recharged and full of lasting impressions. That is what meaningful travel is all about.”
(Photo: HTZ)
The campaign covers all of Croatia’s key tourism markets and will run until the end of August 2025. The main campaign video can be viewed below.
Travellers are encouraged to join the movement and share their own #findyourpomalo moments on social media throughout the summer.
