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Which Supermarkets are Croats Spending Most Cash at?

SUPERMARKETWhich supermarket do Croats leave the most amount of cash?, According to revenue and profitability analysis by iCapital of 10 supermarket chains in the country, the answer is local privately owned chain Konzum…

Konzum were comfortably the most popular chain last year with 40% market share. In 2013 Konzum had revenues totalling 13.4 billion kuna (1.75 billion euros). Behind Konzum in second place were Plodine (430 million euros), followed by Lidl (390 million euros).

Konzum - dominant player in the market

Konzum – dominant player in the market

Last year eight of supermarket chains analysed recorded revenue growth, with Konzum (-1%) and Metro Cash & Carry (-3) the only two which saw revenues fall. When it came to which supermarket was the most profitable with the highest earnings before interest, taxes, depreciation, and amortization (EBITDA), that went to Plodine (9.3%), followed by Tommy (7.9%). The rest of chains had an average of 3.1%. Konzum is expected to increase its market share next year after its recent acquisition of Slovenian chain Mercator.

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