Even countries can be brands, and to become a strong brand a country must do well at promoting to the world its culture, attract people to visit, and it must be a place people want to invest in. The World Country Brand Index (CBI) has just released the latest top 100 country brands with Croatia being ranked at 41st on the list.
The CBI is the preeminent global study of country brands determined by international opinion formers, business leaders and travel experts. Released annually, and now in its 8th year, the index ranks countries as they relate to culture, industry, economy and public affairs to determine how key audiences see the world’s country brands, from awareness through to advocacy.
Switzerland was ranked the top country brand in the world, with Canada, Japan, Sweden and New Zealand making up the top five. Croatia was 41st on the list, just behind Peru and Greece. India and South Africa was just below Croatia in 42nd and 43rd place on the list.
Croatia was the best performer in the region with Slovenia at number 63, Bosnia and Herzegovina at 82 and Serbia in 108th place.