The Croatian National Tourist Board have launched their new Spring promo campaign…
The Spring 2016 campaign will see promo and marketing activities across all digital channels and social media networks – Facebook, YouTube, Twitter and Instagram, as the Tourist Board aims to attract potential pre-summer visitors to holiday in Croatia. The campaign will be based around the catch-phrase Say hello to someone you love, say hello to spring. Experience spring in Croatia.
“The focus of promotional activities for the Croatian Tourist Board is certainly the periods pre and post season because in those parts of the year we have the most room for growth and improvement. Croatia is a destination best known for sun and sea and as a result there are almost no problems with occupancy capacity during the main summer months. However, our strategic goal is to bring Croatia closer as a destination delivering potential tourists quality offerings all year round. That’s why we have increased investment in 2016 for advertising in the pre and post season , and I am sure that the results will be visible already this year”, said the director Croatian Tourist Board Ratomir Ivičić.
The Spring campaign will be visible on social and digital media, as well as TV advertising on channels such as ORF2, ATV, Eurosport and Discovery channel.