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‘Umagosice’ – A Cool Souvenir that Unites Vukovar & Umag

Umagosice presented this week (photo: Press)

Umagosice presented this week (photo: Press)

New branded Startas sneakers ‘Umagosice’ were created with the goal to promote Croatia as a destination and also the idea that footwear can be a quality souvenir…

A new cooperation between leading footwear company Borovo from Vukovar and Istraturist, a tourism company from the town of Umag in Istria, is proving that Croatian products can not only be successful and desirable on local and international markets, but also help build the local tourist offerings and brand image.

Umagosice are a cool version of Startas sneakers and are branded by the visual identity of the Istrian town Umag. The colours of the sneakers follow and symbolise the strategic products of the North-western Istria region – the sea, sport, fashion, nature, and food. The sneakers come in children, women and men sizes.


Umagoisice will be available at all Istraturist spots in Umag and will retail from 200 to 300 kuna.


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