One of the world’s leading tourism players TUI Travel will today sign a strategic partnership agreement with Croatia’s largest privately owned company Agrokor and Karisma Hotels&Resorts as it aggressively prepares to take on the hotelier market in Croatia and the region, reports Poslovni.hr.
The first target reportedly will be a former army complex in the Dubrovnik region which the government intends to give investors 99-year building rights. The powerful trio will have to fight off competition from Turkish company Rixos who have already expressed interest in purchasing the land.
Besides acquiring new hotels, the partnership will aim to capture new tourist markets for Croatia, such as America, Mexico and Brazil. The agreement confirms TUI’s decision to finally invest in Croatia after years of speculation.