The Socialized Club: First Croatian app for influencers launches

The Socialized Club launches

This week marked the launch of The Socialized Club, Croatia’s first digital platform designed specifically for influencers, promising to change the way collaborations in digital marketing are formed.

The app bridges the gap between content creators and businesses—without involving traditional financial transactions.

The launch event took place at a captivating location fittingly named Secret Place, a space whose story is yet to unfold.

The Socialized Club is the brainchild of Nives Brkan, a young digital marketing expert who has guided the project through every phase—from initial concept and in-depth market research to the final technical development.

The result is a sophisticated yet user-friendly platform tailored to the needs of both influencers and business users.

NIves Brkan

At its core, The Socialized Club offers a streamlined, transparent, and cost-free way to connect brands and influencers.

Businesses across the service sector—ranging from hospitality and tourism to wellness—can gain high-quality promotional exposure without additional costs or middlemen.

Meanwhile, influencers can apply for campaigns that allow them to create authentic content rooted in real-life experiences.

The Socialized Club

The app was developed by Mateo Starčević Filipović and his team at BrightDock, using the latest programming technologies.

Built in React Native with the Expo framework and powered by Supabase on the backend, the platform supports push notifications to keep users informed of campaign updates and events.

BrightDock brings strong credentials to the project, having worked with clients such as Rita Ora, several international governments, and gaming star El Rubius, who boasts over 50 million followers.

For businesses, the app offers optimised time management, targeted audience reach, and increased organic visibility. For influencers, it provides access to meaningful partnerships and contributes to the ongoing professionalisation of the influencer marketing space.

Jelena Perić, Ivana Mišković, Nives Brkan, Brita Bobetić, Melisa Malkoč

Nives Brkan, founder of The Socialized Club, emphasises that the platform is a reflection of her passion for digital marketing and her understanding of user needs.

“When I began developing The Socialized Club, my goal was to create a solution that not only addresses current market demands but also anticipates future trends in digital promotion.

Ana Usić Vuglač, Lara Vukušić and Antea Valenta

The platform’s scalability ensures that, regardless of a company’s size or industry, every business user can benefit from tailored, relevant collaborations. I believe the true power of the digital community lies in meaningful connections and mutual support—and The Socialized Club makes that possible in the most efficient and straightforward way.”

Martina Vuletić, Nives Brkan and Anamaria Tokić

The Socialized Club is not just a digital product—it introduces a new model of collaboration and promotion based on transparency, mutual benefit, and background technology that operates quietly but effectively.

In the spirit of community, the launch also featured a humanitarian initiative: attendees were invited to support the renovation of a home for grandparents raising their four grandchildren.

Ivan Šarić and Nives Brkan

Bruno Lerotić and his team are aiming to raise €60,000 within 30 days to prevent the children from being separated from their family due to unsafe living conditions.

The campaign underlines how digital communities can become powerful engines of solidarity—whether by donating or simply spreading the word.

Vedran Vjeverić, Nika Pavičić, Rafaela Seba and Pave Elez

Photos: Bojan Zibar and John Pavlish